Thursday, 3 February 2011

Who owns what?

It's been a while since we did a good quiz on ethically challenged. And since I saw this fascinating yet slightly depressing article from the Guardian (I never knew Green and Blacks were owned by Kraft. The power of packaging!!) I thought I would give their quiz a quick plug.

See here for the article

or jump straight here for the quiz . I did very badly and clearly know nothing.

Is amazing to see how many products that are marketed as 'small, cool, independent, ethical' products are owned by the big boys. After reading this it does feel a bit like the world is run by Coca-Cola. Sigh!

Kathryn

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Posted by EthiKay at 18:01

2 comments:

  1. thanks for bringing this article to my attention, it's interesting as you saw how the marketing of some products can paint a very false impression and you really have to look hard to find out who own who. On the other hand Coca Cola did start out as a small, cool, independent product so maybe it's more down to the choices that companies make as their brands develop.

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  2. thanks for the comment rick. much appreciated!!

    ReplyDelete

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